visual hierarchy: Visual hierarchy is used in page design to help the viewer process information. Visual Hierarchy is the order that most people will see and identify objects
unity/consistency: condition of adhering together : firmness of material substance
grid/layout: A layout manager which divides the area into a specified number of rows and columns.
navigation: the process or activity of accurately ascertaining one's position and planning and following a route
typography: the style and appearance of printed matter.
audience: the assembled spectators or listeners at a public event, such as a play, movie, concert, or meeting.
color:
content:
graphics:
overall efectiveness:
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